We produce estimates of future outcomes of football matches by using statistical data modelling – commonly referred to as odds compiling.
We want to be the smartest guys in football. Simple. Our aim is to unravel the game at a scientific level so we can provide analysis that truly reflects the game.
We take an in-depth, statistical approach to football, using a blend of both quantitative and qualitative techniques to collect and analyse our data. We have created a comprehensive database, with stats on the matches of most European teams. This database is continuously updated when the teams play.
We also gather qualitative data on players and teams, and analyse this according to a certain framework. Our team of more than 100 football experts work together to cover all the major leagues worldwide.
To do this, we need to see what other's don't. That's why we have invented a unique approach to analyzing football. But obviously that's not revealed here..